Welcome to the Asia culture section of the website. Here you will find interviews, reports and briefing sheets. These relate to the main countries for which our clients have requested support and information on language and culture issues. We shall be adding more countries and files to this section over the coming months.

The information you will find aims to provide anecdotal evidence of experiences companies and their staff have had when dealing with the language and culture of the countries covered. Although these case studies are often subjective by nature, they nevertheless act as a valuable tool to enabling your company be better prepared for communicating with and understanding your potential clients and suppliers abroad.

You will find here interviews with company staff and business support organisations, basic phrases in the language as part of the "Talk the Talk" series of materials, and short cultural briefing sheets. The "Talk the Talk" series comes with PDF handouts and accompanying audio materials, and the full range of resources can be found on the website www.rlnpodcast.com.

The information presented here is designed for East of England businesses to supplement the generic information provided through the UK Trade & Investment posts overseas (see the "Countries" section of the website www.uktradeinvest.gov.uk) by adding a case study dimension to the information available.

Given the often sensitive nature of cultural experiences, some of the reports relating to the Gulf are only available to East of England companies from your international communications or trade advisor, and we have indicated where this is the case.

This section currently focuses on China, Japan, India, Russia, Saudi Arabia, UAE and Oman.

NB: Each link will take you through to a page offering the downloads available for that particular country.